Mobile phone operators in sub saharan africa ssa are playing on borrowed time. Sub saharan africa will remain the fastest growing region, with a cagr of 4. The empirical evidence is based on contemporary and non. Subsaharan africa is the worlds fastest growing mobile market. The study investigates how education, scientific output and the internet complement mobile phone penetration to affect technology commodity exports in sub saharan africa for the period 20002012. Women in subsaharan africa were 17% less likely than men to own a mobile phone in 2016. Smartphone users, in millions, and penetration, in % of mobile phone users, by egypt, nigeria and south africa, 20 2018f payment card penetration per 100 inhabitants, by egypt, kenya, morocco, nigeria and south africa, 20 table of contents 1 of 3 sub saharan africa b2c ecommerce market 2015.
Using 25 policy variables, this study investigates determinants of mobile phonebanking in 49 subsaharan african countries with data for the year 2011. Oct 16, 2018 as well as outlining current market data, the gsma also set out how it expects the sub saharan mobile ecosystem to evolve. Subsaharan africas opportunities are vast, and its challenges persistent. Pdf using 25 policy variables, this study investigates determinants of mobile.
There were 5 live mobile money services across the region at the end of 2017, with 122million active accounts, the gsma said in its the mobile economy subsaharan africa 2018 report. South africa, on the other hand, with its booming economy, is africas biggest mobile phone market as of now, with nearly 25 million subscribers. Saharan africa face when using a mobile phone technology in crop farming projects and proposes areas for future improvement. There is a strong demand for sub saharan african companies and governments to provide industry with a highly trained workforce. In subsaharan africa ssa, the penetration of cell phones is estimated to be. Home to the worlds largest free trade area and a 1.
Sub saharan africa is looking for innovative and efficient techniques to bridge skills gaps to increase productivity levels, safety standards and efficiency. Recommendations for the mobile telecommunications sector 3 introduction over the past 15 years, the rapid and widespread growth of the mobile telecommunications industry has helped women by increasing connectivity and access to goods, services, and information. Published in volume 24, issue 3, pages 20732 of journal of economic perspectives, summer 2010, abstract. Nov 27, 2018 there were 5 live mobile money services across the region at the end of 2017, with 122million active accounts, the gsma said in its the mobile economy sub saharan africa 2018 report. Subsaharan africa driving global market for mobile money. The determinants are classified into six policy categories, notably macroeconomic, businessbank, market related, knowledge economy, external flows and human development. Around 239 million people, equivalent to 23% of the population, also use the mobile internet on a regular basis.
Here we look at the stats behind one billion connections and what are the key market drivers in subsaharan africa. Mobile economy subsaharan africa 20 executive summary 4 1. Feb 27, 2020 market share of mobile technology in sub saharan africa 20162025, by generation share of mobile operating systems in africa 20182019, by month mtn group revenue by countryregion 2018. Jun 21, 2018 this study explores the challenges that small. The development of the continent mobile telecommunication market is providing many advantages in the economic, social and human fields, changing rural and. In 2016 twofifths of people in subsaharan africa had mobile phones. The market for mobile phones in africa africa business. Overall, 3 percent covered in north africa and 60 percent in sub saharan africa. Subsaharan africa mobility report appendix ericsson. Oct 09, 2018 in all six subsaharan african countries surveyed, people with more education are more likely to own any type of mobile phone, including smartphones. South africa is followed by nigeria, egypt and morocco. More recently, fintechs have established a solid footing in the market, and a number of banks are beginning to compete aggressively for the mobile banking customer. In nigeria, africas most populated country, for example, mobile telephony has helped to.
Nov 12, 2017 mobile broadband subscriptions in subsaharan africa are forecast to. The research is based on a consumer survey carried out by independent market research agency, on device research. Nov 12, 2014 telemedicine or mhealth or mobile health or electronic health or ehealth or cell phone or cellular phone or mobile phone or texting or message or sms or interactive voice response or ivr or app or vrs and monitor or surveillance and sub sahara africa or africa or the 47 country names of sub saharan africa. Overall, a median of 80% of mobile phone owners across the seven sub saharan countries surveyed say they do this with their phones. In subsaharan africa, mobile internet penetration has more than. Recommendations for the mobile telecommunications sector. Throughout sub saharan africa, chinese companies are building vital infrastructure, including dams, ports, and roads, and helping to renovate government of ces and other buildings.
The determinants are classified into six policy categories, notably macroeconomic, businessbank, marketrelated, knowledge economy, external flows and human development. The analyst expects that mobile retail revenue will continue to increase in subsaharan africa ssa over the next 5 years, and will reach usd40. Subsaharan africa will remain the fastest growing region, with a cagr of 4. Mobile economy in subsaharan africa, 2017 internet. Daily chart in much of subsaharan africa, mobile phones. A decade after mobile phones began to spread in africa, they have become commonplace even in the continents poorest countries. In tandem, demand for mobile content services and operators bundled offers are driving smartphone takeup and will push the smartphone share of handsets up to 39. There is a strong demand for subsaharan african companies and governments to provide industry with a highly trained workforce. Mobile broadband subscriptions in subsaharan africa are forecast to. By 2025 mobile broadband will account for 87 percent of mobile connections.
During 2019, 3g will overtake 2g to become the leading mobile technology in the region, with. Africa is the global leader in mobile money, which has become an important component of africas financial services landscape. This includes 95% in south africa and 92% in tanzania. Mobile network operators mnos have dominated mobile money services in africa for the past decade. This will take the total subscriber base to just over 600 million, representing around half the population. As well as outlining current market data, the gsma also set out how it expects the subsaharan mobile ecosystem to evolve. The analyst expects that mobile retail revenue will continue to increase in sub saharan africa ssa over the next 5 years, and will reach usd40. Study on international internet connectivity in sub saharan africa iii foreword it is my pleasure to introduce this report on international internet connectivity iic in sub saharan africa. Mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for the first time and contributing to economic.
Major african cities came recently in the age of digital communications, mainly through the uprising of mobile phone networks which have experienced an impressive growth throughout the continent. Subsaharan africa remains the fastest growing mobile market. The latest state of mobile money in subsaharan africa presentation, made available by the gsma in tanzania this week, reveals that the number of live mobile money schemes in the region had reached 140 across 39 countries at the end of last year, accounting for more than half of the 277 mobile money deployments worldwide. It delivers deep qualitative insight into the mobile market, analyzing key trends and in the region. Overall, tthe expansion of mobile phone coverage has been the lowest in ethiopia, somalia, he expansion of mobile phone coverage has been the lowest in ethiopia, somalia. Mobile phones and economic development in africa by jenny c. Dec 08, 2015 africa is the undoubtedly a mobilefirst continent. Overall, a median of 80% of mobile phone owners across the seven subsaharan countries surveyed say they do this with their phones. Fertile land in southern and western africa combined with continued investment by private equity, international. However, it is in lessdeveloped countries that the statistics are most startling. Subsaharan african mobile penetration predicted to reach. Bsr womens economic empowerment in subsaharan africa. Among cell phone owners in africa, the most popular activity is sending text messages.
Major african cities came recently in the age of digital communications, mainly through the uprising of mobile phone networks which have experienced an. Given the rate at which mobile connectivity is growing, it seems only natural that the way business. Study on international internet connectivity in sub. In all six subsaharan african countries surveyed, people with more education are more likely to own any type of mobile phone, including smartphones. Mobile phones and economic development in africa the web site.
The adoption of smartphones in subsaharan africa ssa is being driven by the increasing availability of lowend devices. Mobile phones are increasingly accessible worldwide. Oct 21, 2015 using 25 policy variables, this study investigates determinants of mobile phone banking in 49 sub saharan african countries with data for the year 2011. Throughout subsaharan africa, chinese companies are building vital infrastructure, including dams, ports, and roads, and helping to renovate government of ces and other buildings. The growing relationship between china and subsaharan. Mobile penetration in sub saharan africa is expected to increase from 52 per cent in 2012 to 79 per cent in 2020, revealed a new report the younger generation and youth in sub saharan africa are expected to drive the demand for mobile devices and services in the future. Smartphones will account for 63% of all handset sales in subsaharan africa in 2020. How smartphones will drive future opportunities for the mobile. Subsaharan africa is the worlds fastest growing mobile. The democratic republic of congo, population 60 million. Subsaharan africa promoting inclusive and sustainable growth prepared by a team led by montfort mlachila and composed of larry cui, ahmat jidoud, monique newiak, bozena radzewiczbak, misa takebe, yanmin ye, and jiayi zhang author author author author. Taxation on mobile phone based transactions and on airtime has been introduced in kenya and is spreading to other african countries.
Mobile phonebased mhealth approaches for public health. The study used a systematic literature search conducted by authors at 3 levels, in which 4 studies initially identified were then narrowed to 11. Mobile services will continue to generate the vast majority of telecoms revenue in sub saharan africa, and will account for 86. Apr 15, 2015 among cell phone owners in africa, the most popular activity is sending text messages. Feb 28, 2020 this statistic shows the market share of mobile telecommunication technology in sub saharan africa from 2016 to 2018 and the forecast share for 2020 and 2025, by generation. Mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for.
Another indicator of internet penetration is the number of fixed broadband subscriptions per 100 people. Mobile penetration in subsaharan africa is expected to increase from 52 per cent in 2012 to 79 per cent in 2020, revealed a new report the younger generation and youth in subsaharan africa are expected to drive the demand for mobile devices and services in the future. The subsaharan african ssa mobile money market which was. By 2004, almost 75 percent of all african telephone subscribers used mobile. The study investigates how education, scientific output and the internet complement mobile phone penetration to affect technology commodity exports in subsaharan africa for the period 20002012.
South africa, indicating that mobile telephony is the key and often only provider of. Unlocking value in the subsaharan africa mobile market. Panel threshold evidence from subsaharan africa article pdf available in journal of global information technology management 212. Conditional determinants of mobile phones penetration and.
The empirical evidence is based on contemporary and noncontemporary. Telemedicine or mhealth or mobile health or electronic health or ehealth or cell phone or cellular phone or mobile phone or texting or message or sms or interactive voice response or ivr or app or vrs and monitor or surveillance and subsahara africa or africa or the 47 country names of subsaharan africa. Mobile services will continue to generate the vast majority of telecoms revenue in subsaharan africa, and will account for 86. Banking in subsaharan africa international monetary fund. Taxation on mobile phonebased transactions and on airtime has been introduced in kenya and is spreading to other african countries. Pdf conditional determinants of mobile phones penetration and.
The report mobile broadband trends in subsaharan africa, provides an executivelevel overview of the mobile telecom market in subsaharan africa. Mobile phone operators in subsaharan africa ssa are playing on borrowed time. Subsaharan africa is looking for innovative and efficient techniques to bridge skills gaps to increase productivity levels, safety standards and. Market share of mobile technology in subsaharan africa 20162025, by generation share of mobile operating systems in africa 20182019, by month mtn group revenue by countryregion 2018. Smartphone users, in millions, and penetration, in % of mobile phone users, by egypt, nigeria and south africa, 20 2018f payment card penetration per 100 inhabitants, by egypt, kenya, morocco, nigeria and south africa, 20 table of contents 1 of 3 subsaharan africa b2c ecommerce market 2015. The future of telecoms in africa the blueprint for the brave. Jul, 2017 mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for the first time and contributing to economic. The increase in mobile phone subscriptions is all the more surprising considering the prevalence of poverty in sub saharan africa and the price of mobile phone handsets and services. Africas consumer market potential brookings institution. Overall, 3 percent covered in north africa and 60 percent in subsaharan africa. The mobile phone is a leading communication device in the subsaharan consumer market. Impact on technological innovation and economic development awa traore abstract. This statistic shows the market share of mobile telecommunication technology in subsaharan africa from 2016 to 2018 and the forecast share for 2020 and 2025, by generation. Basic mobile phones more common than smartphones in sub.
Access to and use of mobile telephony in subsaharan africa has increased dramatically over the past decade. Market potential of subsaharan africa united soybean board. The increase in mobile phone subscriptions is all the more surprising considering the prevalence of poverty in subsaharan africa and the price of mobile phone handsets and services. Study on international internet connectivity in subsaharan africa iii foreword it is my pleasure to introduce this report on international internet connectivity iic in subsaharan africa. Mobile market share south africa 20112019 statista. One billion people in subsaharan africa will have mobile. Mobile subscribers per 100 inhabitants, world regions and subsahara africa, 2004 top left and. As well as social and entertainment, services such as mobile money, mhealth and education are just a few of the areas in which the african mobile ecosystem is already delivering social and economic benefits.
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